The calibre and depth of the SYKE legal tech engineering team is second to none. We employ more experts in the major software platforms than anyone else. Our experience is vast, and our legal expertise is cutting edge. We are proud legal tech geeks, who always speak in plain English (or any other language necessary).


CEO and Founder

Alistair founded SYKE in 2016 after developing a passion for legal technology.

He was Head of Contracts and Data Protection Officer for the UK retailer, ASDA. At ASDA, Alistair designed and implemented a digital contracting tool which reduced the average contract cycle from 17 days to just 5 days.

Alistair thought there was a need for legal engineers to be an interface between legal teams and emerging legal tech. So, in 2016, Alistair left ASDA and formed SYKE.

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Chief Legal Engineer & COO

Lewis is an expert in legal operations, technology and deployment strategy. He has led consultancy projects and technology deployments for large, and complex, global organisations such as Capita, Amadeus, and Unilever. As Chief Legal Engineer and COO, Lewis oversees delivery of all our projects and is responsible for ensuring we meet the needs of our clients. Lewis joined SYKE from practice at the Commercial Bar where he specialised in information and technology. He was appointed to Attorney General’s panel of counsel in 2018 and acted for central government, large corporates and major retailers.

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Sales Director

Amanda joined Syke from FTSE100 prop-tech market leader, Rightmove, where she worked closely with large organisations to achieve their growth plans. Amanda’s focus as Sales Director is ensuring we uncover client needs and objectives to build strategies and provide a bespoke service that will deliver optimum ROI. Amanda is committed to building close client partnerships and to delivering a service that exceeds expectations.



Senior Director - Legal Technology

Bob joins SYKE from financial consultancy firm Duff & Phelps. As part of the Leadership Team at SYKE, he provides commercial input and oversight across SYKE’s practice areas and will help to develop new partnerships, markets and initiatives.

Bob has extensive experience in the enterprise application space, with a diverse background ranging from application and database development, through technical sales and delivery to senior consulting and executive leadership.The bulk of his career has seen him specialise in the legal technology sector, with a focus on corporate legal management providing strategic advisory services on team, technology and process.


TYSON BALLARD | Director of Consulting

Tyson has more than 12 years of experience working with in-house legal and law firms, including roles at Clifford Chance, Integreon, YerraSolutions, and more. His consulting background has included legal operations, complex transformation programs, digitisation designs, and technology-enabled continuous improvement to create legal departments of the future. He is Prince II certified, and a Lean Six Sigma Master Black Belt, with expertise in developing continuous improvement programs. As a serial entrepreneur, he has founded and co-founded multiple companies in the automotive, hospitality, electronics, and surf industry; all with a sustainable environmental focus.

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ANNA LOLUA | Director of Legal Innovation

Anna is one of the world’s leading experts on HighQ and Contract Express, advising corporate legal teams and law firms on how to procure and implement legal technology. Anna helps bridge the gap between IT and legal, with a proven track record of delivering sophisticated matter management, CLM, process and document automation solutions to all sectors of the market.

Anna has assembled and led legal engineering teams in multiple jurisdictions, is an experienced corporate and commercial lawyer and an MBA qualified business consultant.


LAURA FERRAZ | Docusign Practice Director

Laura joined SYKE in July 2019 as a Junior Legal Engineer and led the implementation of an enterprise DocuSign CLM solution for Unilever, before being promoted to a Senior Legal Engineer in December 2020.  The project was nominated by the Financial Times’ Innovative Lawyer Award as a top 10 legal automation case study.

Laura now leads our DocuSign Practice, specialised in implementing the DocuSign Agreement cloud – DocuSign CLM, eSignature and DocuSign Insight/Analyzer. She is committed to helping clients build innovative solutions to solve business problems and deliver ROI.


MARC MAY | Icertis Practice Director

Marc is an expert in Contract Lifecycle Management (CLM) and Document Automation solutions and a non-practising Solicitor. Combining extensive legal and technical knowledge he has implemented CLM solutions for some of the biggest and well-known companies in the world. These have included complex implementations with global roll outs and multiple languages.

Marc is the Practice Director for SYKE’s Icertis Practice and oversees the delivery of Icertis implementations – primarily in regulated industries such as biopharma and banking. He is also the Founder of the Legal Technologist magazine and Co-Founder of Bristol Legal Hackers.


JAMIE GOLDRICH | Native Solutions Practice Director

Jamie joined SYKE in June 2018 as its first junior legal engineer and was promoted to senior legal engineer in March 2019 following the delivery of a global CLM solution for a major enterprise customer. In December 2020 he was promoted to SYKE’s Director of Native Solutions.

During his time at SYKE, Jamie has developed a practice specialising in the development and integration of legal technology on native enterprise solutions, including Microsoft 365, Power Platform, Google Workspace and Salesforce, servicing a range of FTSE 100, FTSE 250 and Fortune 500 enterprises.

Jamie provides customers with strategic direction, alongside managing a team of highly skilled legal engineers and developers, who operate across multiple jurisdictions.

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JONNY BADROCK | Data Services Practice Director

Jonny is an expert in delivering and leading legal innovation and automation projects, having previously led the innovation function at global law firm DWF. Jonny leads our data services practice and has a track record of helping clients to enable insight-driven decision making from their data.

Jonny has supported FTSE 100 companies with the implementation of AI technologies and has supported one of the largest global legal technology companies with the development of AI models for its market-leading platform. A lawyer by background, Jonny leads a team of highly skilled legal engineers operating in multiple jurisdictions.

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ANNA FORBES | Partnerships Director

Anna has spent the majority of her career working in Partnerships for News UK and News Corp, among many other worldwide media outlets. Anna has worked on multi-million pound partnerships for the likes of Aldi, Gap, Nike and Iceland foods. Anna’s key strength is nurturing strategic relationships with stakeholders up to board level within large, corporate businesses.  Anna loves the variety that a partnerships role brings and is always looking to go above and beyond what is expected in providing first class account direction, business development and customer service whilst working strategically with customers to meet their needs.


WAYNE LOUBSER | Partnerships Director

Wayne has been in the field of IT Solutions for the last 18 years and has always had a passion for creating and developing solutions for clients. He has spent most of his career working with and for partnership networks within the IT Solutions field and has always had a passion for building and nurturing strategic relationships with stakeholders up to board level within large, corporate businesses.

Wayne is passionate about success and always strives to make sure that success is mirrored in his partner-based relationships. He is always ready to go above and beyond what is expected in providing account success, business development and customer service whilst working strategically with customers to make sure that we deliver the best solution at hand.

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Trayce brings more than 20 years of experience working in client-facing consultative roles related to process improvement, technology implementations and all areas of operations in a wide array of industries such as public sector, pharmaceuticals, manufacturing, technology and private sector large scale corporations.

For the past 10+ years, Trayce has focused on optimization and pre/post-transaction consulting for in-house legal for Fortune 100 and Fortune 500 companies such as, Dell and Kraft Heinz, to identify and implement strategies to drive improvement, lower cost and optimize existing infrastructure (both resources and processes/technologies).

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JAMES KENNEY | Head of Legal Ops and Tech, APAC

James is Head of Legal Ops & Tech at LOD for the APAC region, delivering improvement, technology and change projects for clients.

James works with both LOD & SYKE clients to improve & simplify their legal operations, using his experience in IT & Project Management. James is a Prince 2 Certified Project Management professional with extensive experience providing consulting services to both private practice law firms and in-house counsel on implementing best of breed technology, legal operations strategy and resourcing solutions.



Max joined SYKE from Amadeus IT Group S.A., where he started a Legal Technologies revolution in 2018. As a qualified solicitor and certified data analyst, Max is an expert in IT and procurement law in two jurisdictions and routinely worked on big data projects. At Amadeus, Max successfully implemented Ironclad CLM and DocuSign and developed many in-house applications and automations based on the Microsoft PowerPlatform. Max speaks German and English natively and is conveniently based in Munich, only a stones throw away from most European locations.

ATUL ARORA | Head of SYKE India

With over 19 years experience, Atul is the overall lead for SYKE India. He joined us from Accenture where he was leading a partnership with DocuSign for UK & Ireland before moving to the Nordics business as SME and DocuSign lead. He was the first in Accenture India to be picked for DocuSign and was the go-to person for all things related to DocuSign. Prior to that, he has worked with IT giants such as Siemens and Atos and delivered success stories to industry majors in the fields of Telecommunications, Broadcast Media, and others.

At SYKE India, he is leading and growing a team of legal technologists, and is responsible for financial management, resourcing, recruitment, and overall P&L.


ANNABEL GOOCH | Marketing Manager

Annabel is an experienced marketer having worked across the full marketing mix, managing campaigns for a wide range of complex products and customer audiences, most recently for ASDA and Age Partnership Wealth Management. She joins SYKE to drive forward marketing plans and strategy to support further growth.

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TOM MELLOR | Director of Delivery

Tom is an experienced programme delivery lead with significant experience delivering both technological and operational change for enterprise clients across the globe including a significant sector-wide banking digital transformation project touching every bank and each of their customers within the UK.

Tom now oversees delivery across all of SYKE’s engagements and ensures our teams deliver exceptional projects where we focus on optimising value as early as possible in the project lifecycle.


SIMON HURST | Head of Financial Services

Simon has over 20 years’ experience in financial services and has delivered matter management, CLM and doc automation programmes at SYKE using a wide range of technology solutions (including HighQ, Icertis, DocuSign Agreement Cloud, M365, Repstor and Pega).

Prior to joining SYKE he led a lending business and in-house legal teams at Barclays, where he sponsored the development technology solutions, expanding the use of e-signature to the corporate bank and successfully sponsoring the use of an AI solution for the loan book.